PASSION FOR FASHION

Ritu Kumar is one of India’s foremost designers. She has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. With a background in an art history and museology, which has enriched her horizons, Ritu’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. Ritu, who began her work with four hand-block printers and two tables in a small village near Calcutta forty years ago, was the first woman to introduce the ‘boutique’ culture in India under the brand name ‘Ritu’.  Today she has outlets in 14 cities in India. Ritu’s boutiques feature a multifaceted showcase encompassing the very best of Indian design, with specially produced range of high fashion garments and accessories using silk, leather and cotton. Ritu’s range of western and Indian apparel is all about traditions and individual talent, and women across the continents can easily identify with her vision...

JJ Valaya is some times referred to as the 'Monarch of Indian Fashion'. His splendid collection of hand embroideries and exquisite bridal trousseau are a rage in the fashion world globally. His effort to create timeless attires, with dollops of contemporary classicism clinging onto it, has a fresh look and looks distinct from all the other designer wears.  JJ Valaya is also regarded as the trend setter of the fashion fraternity. Though his roots are dipped to the past, he infuses with it the spanking new styles. His label that was established almost three decades earlier still has strong grip of the market and excels in wedding attires and evening wears, for both men and women. Early Life Ruled by the planet Saturn, according to his date of birth, JJ Valaya comes from the Desert of India - Jodhpur in Rajasthan. Born in an army family, he was brought up in various cities of India, along with his two elder brothers. His creative skills are apparent from the fact that he remai...

Ritu Beri started with an Army School based in Dhaula Kuan since her father Balbir Beri was a part of the Army force, New Delhi and later graduated from Lady Shri Ram College in Economics Honours in 1988 subsequently entering NIFT (National Institute Of Fashion Technology). She was amongst the first batch of 25 students who graduated from NIFT. While growing up, she was always passionate about Fashion and often caught up with the latest fashion fads and trends of her time. To satisfy her passion for fashion, she kick started her career by first designing clothes for her own friends and family. Later around 1990, she launched her own studio and a label named ‘Lavanya’ where she designed an entire collection for the young damsels of the country and thus became profitable as well. She was even invited to the design curtain raiser ceremony of Olympics at Atlanta. Ritu Beri received adulation for her haute couture in Paris. She was one of the first Indian Fashion designers to receive ...

Tarun Tahiliani is a noted Indian fashion designer. With his wife Sailaja 'Sal' Tahiliani, he co-founded Ensemble, India’s first multi-designer boutique in 1987, followed by Tahiliani Design studio in 1990. Based in Delhi, he is best known for his ability to infuse Indian craftsmanship and textile heritage with European tailored silhouette. His signature is to combine traditional aesthetics with modern design. Over the years, he also became known for his bridalwear. Of late, Tahiliani has taken on several projects in interior design. He has designed interiors for hotels (such as The Sofala, Goa),restaurants (the Aish at the Park, Hyderabad), resorts and homes, and has even begun to event design for Indian weddings. Tarun Tahiliani is to introduce a designer TV made by Vu Technologies.

Rohit Bal is intensely concerned with design as an art form. The designer draws on history, fantasy and folklore to create masterpieces that are desired by discerning aficionados around the globe.  Rohit has a deep understanding of the psyche of the fashion world and it reflects in his collections that are intelligent, studied, imaginative and completely innovative yet always relevant and awe-inspiring. The celebrated designer graduated from the famed St.Stephens College in New Delhi with an honors degree in History. He then worked in his family's export business for a few years, learning the ropes. In 1990, he launched his label and designer line and there was no looking back. Rohit Bal's sense of aesthetic is finely honed. His work is handcrafted to perfection. He is recognized for meticulous attention to detail. Rohit draws from influences, wide and varied. From the village crafts and traditional methods of design that India is so rich in, to the transient phenomenon...

Bollywood is not only an acting intensified place but one where and fashion is as important as the director, actor, songs or the screenplay. A designer who beautifies the characters of a more than two hour film, Manish Malhotra considered as the most successful fashion designer in India. His design sensibility is applauded across the industry of both film and fashion. Malhotra envisions the perfect look for the movie’s character and produces pieces that reflect the actor’s personality and enhance their body structure. Malhotra is recognized for designing outfits for Preity Zinta, Sonam Kapoor, Priyanka Chopra, Aishwarya Rai Bachan, Alia Bhatt Katrina Kaif, Rani Mukherji, Karisma Kapoor, Kajol, Kareena Kapoor, Mahduri Dixit, Sushmita Sen, Sridevi and etc. Although Malhotra mainly designs for females, he has also dressed Bollywood men, such as Imran Khan and Shahrukh Khan. He designed the wedding dress for Kareena Kapoor. His outfits were worn at Lakme Fashion Week as well. In additi...

A talented fashion designer from India, Manish Arora was born and raised in Mumbai. He started off studying commerce, when he changed his career goal and opted for fashion designing from National Institute of Fashion Technology, New Delhi. In 1994, Manish not only graduated but also won the Best Student Award. Three years after completing his education, Manish launched his eponymous label and began retailing in his nation. In 2000, he participated in the India Fashion Week and then in Hong Kong Fashion Week, representing India. In 2003, another display of his collection impressed the Maria Luisa house in Paris and Manish started to successfully export his fashion wear. In 2004, the designer was presented with the Best Women’s Prêt Designer award at the first Indian Fashion Awards held in Mumbai. Following this, he also participated in Miami Fashion Week, where he won the Best Collection Award. In 2005, he appeared in London Fashion Week and received a great response from the bu...

Many of you might want to get the complete list of them. You can check out here. The list are provided here.  A Aamaya by Priyanka Aartivijay Gupta Abhinav Mishra Abu Jani Sandeep Khosla Adora / Ankita Agunj / Gunjan Arora Aharin India Aiyana by Umeed Foundation Akshay Wadhwa Akaaro Akuri by Puri Amit Aggarwal AM:PM Amrapali Amrita KM Amrita Thakur Anand Bhushan Anaiikka Anand Kabra Anavila Aneesh Agarwaal Anita Dongre Anjali Jain Anju Modi Anoli Shah Anubha Jain Anuj Sharma Anupamaa Dayal Anupamaa Dayal for Ekaya Anushka Khanna Archana Rao Archana Rao for Ekaya Armaan Aiman Arpita Mehta Art Karat Aruni Ash Haute Couture Ashima Leena Ashish N Soni Astha Jagwani Astha Narang Atelier Mon Atsu Ayinat by Taniya O'Connor B Bangdar Sarali Bansri Bhaavya Bhatnagar Bhumika Sharma BIBA / Rohit Bal Bling Accessories Bungalow 8 The Bohemian C Carousel by Simran Arya Chhavvi Aggarwal Chicory Chai Chique Clothing Christine Aranha Cita 9 / Ritu & Divvya D Dandelion Dang Dauphine Deepankshi a...

The 'catwalk' is the long, narrow platform that models use to walk during a fashion show. It is a raised pedestal that extends along the length of the room. The catwalk is compulsory for any fashion show, because it helps the audience to see the attire of the model clearly, despite being seated at the end of the room. The reason this platform is called the catwalk is because models need to walk very carefully on it, like a cat. Cats tread lightly, lithely and smoothly, without taking up too much space.  Since the model is expected to walk on the platform in such a manner, the platform came to be called a 'catwalk'. In some places, the catwalk also refers to the way a model walks.

Teen fashion is a big part of the fashion world today. Every week stores come out with many new clothes and accessories knowing that teens or the younger generation will take to them and buy them. Also, every week clothing designers come out with new fashions for teens all over the world. What is it that makes teen fashion so important to teenagers in the world we live in today? Teen Fashion Not everyone has the money to buy brand or designer clothes all of the time, especially teens, unless they have a job to buy their own clothes with. And in most cases every average child or teenager has to wear what their parents can afford for them. The kids that don’t have the name brand clothes get made fun of, called names, and teased a lot. This is not fair when it happens to these teens or children who don’t have any control or choice but who wear the clothes that are bought for them. Those kids that get teased must and do feel down on life, and when they do, they can not concentra...

Bhagalpur Sari is an silk sari made in Bhagalpur, India. More than a century old Tussar silk weaving industry in Bhagalpur has about 30,000 handloom weavers working on some 25,000 handlooms. The total value of annual trade is around Rs. 100 crores, about half of which comes from exports.

Fashion refers to the manner of doing something. Fashion also denotes style, a dress and hair and dealings with others. Among students, the word primarily conveys the sense with regard to ‘dress and hair styles.’ These days, students devote more time to fashions than to studies. Educational institutions and, particularly colleges, present the picture of film studios. As soon as a boy or a girl joins a college, there occurs a marvelous change in him or her. Simplicity takes wings and there comes ostentation in its place. Their gait is changed; their way of conversation assumes a different modulation and their behavior gets stricken with artificiality. They strut like peacocks and fly like butterflies.

It’s something we do every day — wear clothes! So, it somehow makes sense that we all have a few clothing tips and tricks up our sleeve. Everything from style and fashion to little tricks that help with all of the dilemmas we have with our bra straps, tight jeans, and uncomfortable shoes. These are all clothing tips that made me think “Why didn’t I think of that?!”. So, I thought I’d pass the wisdom on for other people that wear clothes. I figured there were a lot of you, so here we go! No more fat ankles!! Most of my jeans are boot cut or straight leg (guess I’m just not a skinny jean kind of girl). This poses a problem when it comes to wearing boots — not only does it make it hard to zip them up, but I’m sometimes left with bunched up fabric that is uncomfortable and unflattering! If you have a similar problem, here is a nice little trick to tucking those non-skinny jeans into your boots. This clever clothing trick not only keeps your bra strap concealed, but also keeps your w...